Featured in the Antelope Valley Press - December 9th, 2013
Maribel's Cafe & Bakery
Cakes, pastries, tamales & pupusas
Location #1 - 44205 20th Street West - (661) 942-4969
BLVD - 706 West Lancaster Blvd. #101 - (661) 942-1611
Maribel's Bakery, a longtime Lancaster fixture, has expanded and opened a
second location on The BLVD. in late October. Answers to the following
questions were provided by Nick Parada, manager of the Lancaster Boulevard
location and from the company's website.
What's the nature of your business?
Maribel's Bakery was originally founded and established in 1993 by Maribel
Parada. We have been serving cakes, cupcakes, pastries and desserts of all
kinds including Cannolis, eclairs, cream puffs, muffins, strudels, bread
pudding, cheesecake and coffee cake.
Not only are we famous for our delicious sweet treats, but we also serve
savory traditional Mexican and Salvadorian dishes such as pupusas, tamales,
empanadas, tacos and burritos.
What was the process in expanding your business like?
We had known about the boulevard for a while and knew it was up and coming.
We emailed an associate at Insight Development to see if there was anything
on the boulevard in terms of available retail space. We knew We needed some
funding for it, so we were able to apply for and receive a loan through the
"Spice Up Lancaster" program earlier this year.
How has business been since you expanded?
We opened on October 25, just in time for the BooLVD Halloween and Harvest
Festival. We rushed to be open that date and we didn't even have some of our
cases installed yet, but we had a line out the door for three hours.
Since the opening, a lot of people recognize us and it's been a great thing
for us. We're excited about being here and it feels like this is the
beginning of the future.
Is there a hidden gem in your business?
A lot of people know us as a bakery and come for cakes and baked goods, but
we also have food like tamales and papusas that we're proud of. Part of why
we wanted to open a location on the boulevard was to let people come in and
enjoy an eating space for these items.
What is your small business philosophy?
Everybody fails to some extent in any business they do, but we want to keep
achieving goals and we have achieved the goal of a second location with our
expansion to the boulevard location.
What is your philosophy on customer service?
When we go to different places, we appreciate it when we are helped by
people who are friendly and nice. There's a lot of places today where that
kind of customer service isn't valued. We spend a lot of time and investment
in building our customer base, so why would we want to give them poor
service? Customers to me are so valuable because if they have a good
experience, they will want to come back or tell their friends about our
What are your biggest rewards?
Our biggest reward is in our potential to grow the business. We see
opportunities to expand further, whether it be to open another location or
even open a full-service restaurant. The boulevard location has allowed for
more of an open door and we saw an opportunity and we made the most of that